: : :


Add Comment | Related Links | TrackBack
Related Content

Bud Light - Product Placement

The 2011 Super Bowl was rife with funny and memorable commercials. The funniest of these commercials, in my opinion, was the Bud Light "Product Placement" commercial. This particular commercial features the director of a Shakespearean-style swashbuckling action film realizing that by featuring brand-name products in his film, he is able to receive free merchandise. As a result, this period piece turns into a giant ad for Budweiser, involving Bud Light stained glass windows, a Bud Light truck crashing through the scene, and even an entire suit of armor painted with the Bud Light logo. These silly, over-the-top methods of trying to fit Bud Light into a 17th-century style movie not only completely ruin the authenticity of the "movie" being filmed in the commercial, but also creates a funny scenario that everyone can understand and enjoy. The implication is that Bud Light is so amazing and delicious that the director wants to display their logo as many times as he possibly can in order to get plenty of free Bud Light. On a deeper level, however, the commercial is ironic; we live in a society where corporations are constantly selling out for the sake of making money, giving up their "authenticity" for the sake of cash. In that sense, Bud Light is showing a rather negative aspect of society to which they themselves contribute; however, they portray this aspect in an exaggerated and funny way.

http://www.youtube.com/watch?v=WLtkyTn0rwI

Nessa
Sun, 13 Mar 2011 20:38:33 +0000

Chieh Cheng
Wed, 16 Mar 2011 04:36:29 +0000

Add Comment | Related Links | TrackBack
Related Content

Did your message disappear? Read the Forums FAQ.

Add Comment

Spam Control | * indicates required field
Your Name: *
E-mail:
Remember Me!
Comment: *
File attachment is optional. Please do not attach a file to your submission unless it is relevent.
Attach File:
(20 MB Max)
Spam Protection: * Sum of 2 + 2?
Click button only once, please!

TrackBack

Send Ping | TrackBack URL | Spam Control

No TrackBacks yet. TrackBack can be used to link this thread to your weblog, or link your weblog to this thread. In addition, TrackBack can be used as a form of remote commenting. Rather than posting the comment directly on this thread, you can posts it on your own weblog. Then have your weblog sends a TrackBack ping to the TrackBack URL, so that your post would show up here.

Messages, files, and images copyright by respective owners.