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Bud Light - Product Placement

The 2011 Super Bowl was rife with funny and memorable commercials. The funniest of these commercials, in my opinion, was the Bud Light "Product Placement" commercial. This particular commercial features the director of a Shakespearean-style swashbuckling action film realizing that by featuring brand-name products in his film, he is able to receive free merchandise. As a result, this period piece turns into a giant ad for Budweiser, involving Bud Light stained glass windows, a Bud Light truck crashing through the scene, and even an entire suit of armor painted with the Bud Light logo. These silly, over-the-top methods of trying to fit Bud Light into a 17th-century style movie not only completely ruin the authenticity of the "movie" being filmed in the commercial, but also creates a funny scenario that everyone can understand and enjoy. The implication is that Bud Light is so amazing and delicious that the director wants to display their logo as many times as he possibly can in order to get plenty of free Bud Light. On a deeper level, however, the commercial is ironic; we live in a society where corporations are constantly selling out for the sake of making money, giving up their "authenticity" for the sake of cash. In that sense, Bud Light is showing a rather negative aspect of society to which they themselves contribute; however, they portray this aspect in an exaggerated and funny way.


Sun, 13 Mar 2011 20:38:33 +0000

Chieh Cheng
Wed, 16 Mar 2011 04:36:29 +0000

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