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J.G. Wentworth is an advertising genius

My favorite commercial is the J.G. Wentworth commercial which proudly proclaims, "it's my money and I need it now!" It does not necessarily relate to me, because I don't have any structured settlements, but if I did, I would think, "hey, this is my money. I need it now. I should be able to use it when I need it."

It is an effective commercial because it has clear and concise slogans that stick in your memory. It doesn't need an elaborate song or skit, just one simple line that states exactly how I assume everyone with a structure settlement feels. It doesn't use any flashy video tricks or models, it looks like it could be a shot from the life of an average person. I like that, it helps me relate.

Wed, 27 Apr 2011 06:40:59 +0000

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