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Jax Beer

First of all, I don't drink beer. I find no point in doing so but I am very entertained by the commercials that I see on television. In all the categories that are out on the airwaves, the beer ones are the funniest and most memorable. I don't care what brand it is, you are going to remember it.

Jax Beer, a long time ago, had a series of commercials that featured the comical geniuses of two very convincing actors: Mike Nichols and Elaine May. Apparently the two worked together for a number of years and were very good as an acting couple. Only recently I have learned of whom the voices belong to in the commercial. There are several good ones that you can view on youtube.com but for some reason the favorite of mine isn't there. Still, I would recommend watching what is posted there for entertainment. The Jax commerical was one that I was made aware of it on an awards show many years ago and have never forgotten. I wish I could get a copy of it today. It went something like this:

Woman (with a very nasal voice) at bar asking the bartender for a Jax Beer, a beer with a real bear taste. The bartender responds with the same nasal tone. The two go back and forth in the usual Jax Beer dialogue with the bartender replying in the same tone as the woman. Finally the woman ask the bartender if he was making fun of her. His reply, "No, I'm making fun of .." It was a person who had absolutely nothing to with the conversation and was just quietly sitting in their place. The delivery was perfect, the dialogue believable and the puchline (even though I ruined it) was unexpected in part, because one was caught up in the conversation taking place. I've only seen this commercial once and it has stayed with me all these years.

Hope you will take the time to look up the old Jax Beer commercials, I expect you will laugh too.

Minerva
Tue, 10 Nov 2009 21:14:01 +0000

You forgot a little of the commercial, this is my all time favorite and I remember it well. You're right there was an old woman with granny voice the bartender talked to her in the same granny voice and she got angry thinking hes making fun of her, no he says I'm not making fun of you. Then a very well built young lady walks in with a very sexy voice and orders a beer he speaks to her in a normal male voice and you can see the old ladies eyes go up and then she scowls in anger and she says "bartender, bartender you are too making fun of me". The bartender replies in his granny voice "I'm not making fun of you I'm making fun of her."

Ray
Thu, 09 Sep 2010 13:48:02 +0000

I've related this same commercial many times and I believe it should be a classic. It was made in simpler times and today would probably be attacked as politically incorrect. Agh, why can't we just enjoy the comedy? The one about the Kangaroo is similar, and almost as funny. Can we get a copy of the first one for viewing? I've had a few funny looks from younger people that this would give them something to think about.

James
Sun, 17 Oct 2010 19:48:21 +0000

This is a commrical I will never forget and you can view it on YouTube at http://www.youtube.com/watch?v=VkcdU4gxU38

Larry Van Horn
Mon, 28 Jan 2013 23:07:21 +0000

Mel
Wed, 30 Jan 2013 04:31:06 +0000

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